Small Business Saturday

Shop Small
This is a nationwide program to support small businesses, held the day after Black Friday.


The Small Business Saturday Coalition’s mission is to inspire business owners and communities across the country to embrace Small Business Saturday and get the word out about the importance of shopping at small businesses. Women Impacting Public Policy, American Express and its partners have created the Small Business Saturday Coalition to expand the reach and impact of Small Business Saturday.

Did You Know
  • Small firms accounted for 64% of the net new jobs created between 1993 and 2011;
  • 93% of U.S. consumers surveyed believe it’s important to support the local small businesses that they value in their community;
  • 89% of U.S. consumers surveyed agree that locally-owned, independent businesses contribute positively through taxes and jobs;
  • Independent retailers that are in communities with a “buy local” initiative reported revenue growth of 6.8% on average in 2012;
  • Small businesses pay 42.9% of total U.S. private payroll.